Focus Groups give a deep insight into the behaviour and desires of target groups, and can be carried out in several stages during the course of developing the website. The questions are posed to a limited group, as you need to know how and why a user behaves the way he does.
The test results and discussions are compiled into a report which gives you concrete suggestions and recommendations.
In our work with focus groups, we continuously check against our extensive Web Service Index Database to produce the most reliable results possible. Our requirements for the composition of the groups are high, and the discussions are lead by experienced moderators.
Examples of focus group subjects: website structure, content, search functions etc.
Contact us for additional information >>